Silvie Hair Studio
Redesigning e-commerce experience for a premium hair studio
Silvie Hair Studio, a luxury salon in Minnesota, needed a website that matched its premium services. I redesigned the UX to streamline e-commerce, simplify bookings, and enhance the stylist discount application process—resulting in a 30% faster checkout, a refined brand presence, and a seamless experience for clients and professionals.
live website
The live website may differ from the original design due to client updates.
Service:
UX/UI
domain:
Beauty & Wellness
year:
2022
The Challenge

Silvie Hair Studio was expanding beyond in-salon services, offering high-quality hair extensions and professional training. However, their website didn't reflect this evolution—it was cluttered, unintuitive, and difficult to navigate. The main challenges were:

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  • Complex shopping experience – Customers struggled to browse and purchase hair extensions.
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  • Lack of a clear stylist application process – Professionals couldn’t easily apply for discounts or enroll in training.
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  • Inconsistent brand presence – The site didn’t align with the salon’s high-end identity.
My Process & Approach

Working as a UX/UI designer at Efir Media, I collaborated closely with branding agency Anonymous Grizzly. They provided the brand identity, and I translated it into a sleek, functional website. My process included:

1
Research & Strategy
Analyzed competitor websites to identify usability gaps and market opportunities.
2
Wireframing & UX Design
Crafted an intuitive structure for e-commerce, training enrollment, and stylist applications.
3
Visual Design
Designed a sleek, brand-aligned interface that balanced aesthetics with functionality.
4
Developer Handoff
Provided detailed documentation and design guidelines for the development team working on WordPress.
1
Research & Strategy
Conducted deep dives into Taozen’s mission, audience, and competitors to establish a strong foundation.
2
Wireframing & UX Design
Created a structured sitemap and wireframes for a seamless user journey.
3
Visual Design
Developed a warm, immersive aesthetic that reflected Taozen’s identity.
4
Webflow Development
Built a fully responsive, easy-to-manage site with a CMS for effortless updates.
5
Optimization & Testing
Ensured accessibility, performance, and smooth functionality across all devices.
1
Research & Strategy
Studied The Branch’s brand identity and conducted competitor analysis to understand trends in U.S. political media.
2
Wireframing & UX Design
Created a sitemap and wireframes to organize the content for seamless navigation.
3
Visual Design
Designed a modern yet minimal interface that balanced bold branding with clarity and accessibility.
4
Developer Handoff
Collaborated with developers to ensure smooth animations and interactions aligned with the brand identity.
The Result

The redesigned website transformed Silvie Hair Studio into more than just a salon—it became a beauty brand. The new platform improved customer engagement, increased product sales, and streamlined the booking process. Professional stylists now have an easy way to apply for exclusive discounts, strengthening the brand’s industry presence.

Reflections
This project reinforced my passion for blending aesthetics with functionality. Collaborating with a strong branding team made the process smooth, and seeing the final product validated the power of thoughtful design. If I could go back, I’d only push for even more innovation in the digital shopping experience.
live website
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